AI in customer data management

Hardly any company can do without storing customer data. Not only sales, but also marketing and customer support staff want to have access to background knowledge about existing customers. Artificial intelligence is the next logical step in customer data management in order to maximize the potential of the data. Solutions that have already been defined for specific areas offer a number of opportunities for innovation.

This study focuses on these potential applications of AI in customer data management. Based on interviews with innovative product and service companies in the field of customer data, practical insights are provided. In addition, practical examples are used to highlight the innovation opportunities offered by AI.

By gaining an insight into the various possible applications and concrete solutions, the potential becomes tangible and starting points for your own work with customer data can be identified.